CLIENT :
Whoop
AGENCY :
Mother LA
Backed by PHD’s and worn by MVPs,
Whoop has been instrumental in bringing out the best in pro and amateur athletes for close to a decade.
For the release of their newest, most high powered device, Whoop wanted to kick things into a higher gear, unlock the potential of not just athletes, but the whole world.
The new platform ‘Welcome To The Awakening’ invites everyone to push against the culture of heath and wellness, and find a new way to better.
Partnering with the highest performers in sports and culture, we launched a rally cry for everyone to snap out of their zombie state, and wake up to a better version of themselves.
Our Anthem put a stake in the ground for Whoop’s POV, screened around all major sports events.
Made with Matthew McFerrin, Significant and Whoop Creative Team.
Film by Jonas Lindstrom. Photography by Joe Perri.