CLIENT :
Chobani
AGENCY :
Chobani
(In-House)
Chobani Oat is everything you love about milk, with none of the dairy.
Delicious, creamy, frothy.
Pours like milk. Spills like milk
Great with coffee, and cookies.
Loved by kids, cats and Santa, just like… milk.
It even gives you a milk mustache.
But it’s not milk. It’s Almost Milk.
It’s the closest thing to milk, that isn’t milk.
For the launch of Chobani’s oat milk, we brought the idea of Almost Milk to life. Tapping into things you do with milk, but done in our own unique way. In an homage to the wholesomeness of Norman Rockwell, we created a series of films, billboards and murals that ran across the country.
An outdoor campaign with more than 1700 placements.
A call-back to the heydays of advertising, we worked with Colossal Media to create custom murals across New York and Brooklyn.
And a series of films let us tell some more elaborate Almost Milk stories.
Social films!
Made with James Clunie, Michael Hagos, Lauren Festa and Gustavo Dorietto.
Design by Will Mac, John Vetter, Joakim Jansson, Michaela Early and Leland Maschmeyer.
Photography by Grant Cornett. Films shot by RBG6.
Produced by Kristy Kelly and David Isaac.