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Droga5
For the global launch of Google’s Pixel 2, we elevated how and why Google does what is does: by simply asking questions. With our ‘Ask More of Your Phone’ campaign, we asked people to do just that: ask why we have come to accept limitations as the status quo.
In this next evolution of the work, we are shifting the focus (pun slightly intended) to highlight a key feature of the Pixel 2: its amazing camera, the highest rated in the category.
Every image we see is filtered through our own prejudice and bias. In the Question Your Lens campaign, we use the power of the Pixel 2's camera to encourage people to question their lens on their camera but more importantly, the world. In each spot, we tell the fascinating stories of real people using a simple narrative of images, with the aim to challenge the viewer’s preconceived notions of who that person really is.
This is the story of Sumiko and her double life.
A short form docu with more of Sumiko’s life.
This is the story of the Fletcher Street.
Made with Felix Richter and Kia Heinnen.