CLIENT :
Toyota
AGENCY :
Happiness Brussels
When Toyota launched the GT86, they wanted to stir up as much buzz as possible to give the brand some new edge. Embracing the insight that this car is the dream of most men and the nightmare of most women, we decided to show what happens when husbands come home with the GT86.
The campaign was launched with a promotion, giving men the chance to test the GT86 on their wife. Take it home, make her believe you bought it. The more she freaks out, the more discount you get.
Hidden in the bushes, we documented the reactions and turned it into a web film that garnered more than 1 MM views in a week.
Made in collaboration with Margot Populaire.
Shot by Arnaud Uyttenhove.