CLIENT :
Nordstrom
AGENCY :
Droga5
For more than 100 years, iconic department store Nordstrom has embraced an attitude of open-mindedness in everything they do, from the brands they carry to the way they welcome you in their stores.
In their first ever brand campaign, we brought the untold story of that unique point-of-view to the foreground with the idea that An Open Mind Is The Best Look.
A reminder of acceptance the world can use more than ever.
An Open Mind is the Best Look is a celebration of humanity, a closer look at how all of us live in the world - intersecting, interacting, connecting. Extravagance and modesty, contemporary and classic, old, young and everything in between. When we look at the world with eyes wide open and see how things don’t make sense together suddenly do, that’s when we look our best.
The brand anthem film in all its glory.
“Human Being”, an impromptu performance by one of the cast members.
A series of films celebrated the Nordstrom Beauty department with the same open mind.
The outdoor campaign, bringing the brand’s statement to the streets.
Made with Alexander Nowak, Kia Heinnen, Jackie Moran and Ben Brown.
Design by Jen Lally. Shot by Martin De Thurah.