patrick glorieux. freelance creative director / copywriter. available early april.
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Google — Awaken The Force

b. 1986, HK.

CLIENT :

Google & Disney

AGENCY :

72andSunny

 

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Hold on to your space hats because Star Wars is back. 

Google forged an intergalactic alliance with Disney to make the launch of the new movie the blast of a generation. As countless brands put out ad after ad, we launched a massive integrated campaign that put you in the middle of the Star Wars universe, reaching deep into the Google Product universe, and far beyond.


Watch the complete integrated campaign


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Jakku Spy, an immersive VR content piece that puts you in never before seen action, complete with custom Google cardboard

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In collaboration with Sandra Nicolas and a whole list of other people whom I’ll add soon.