patrick glorieux. freelance creative director / copywriter. available early april.
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Lightsaber Escape

b. 1986, HK.

CLIENT :

Google & Disney

AGENCY :

72andSunny

 

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With the launch of the new Star Wars movie, the world was dreaming once again of fighting the empire with nothing more than a lightsaber.

Wielding the power of Google’s Chrome technology we actually made that dream reality.

In an epic partnership between google and LucasArts, we created a unique dual screen Chrome Experiment that lets you turn any phone into a lightsaber, ready for you to take on a horde of stormtroopers as you escape the new Death Star.

The Chrome Experiment captured the imagination of the world and even got Jimmy Fallon to play it live on TV.


The campaign case study


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In collaboration with Sandra Nicolas and a whole list of other people whom I’ll add soon.